1. Starter Package
Total Budget: ₹40,000/month
Ad Spend: ₹30,000/month.
Service Charges (25%): ₹10,000/month.
Inclusions:
Platforms: Facebook and Instagram Ads.
Campaign Setup: Creation and optimization of 2 ad campaigns.
Targeting: Basic audience targeting based on demographics and interests.
Ad Creatives: 4 ad creatives (graphics + captions).
Performance Tracking: Weekly monitoring and adjustments.
Monthly Report: Basic metrics (CTR, CPC, conversions).
Ideal for: Small businesses or startups looking to dip their toes into performance marketing.
2. Growth Package
Total Budget: ₹80,000/month
Ad Spend: ₹60,000/month.
Service Charges (25%): ₹20,000/month.
Inclusions:
Platforms: Facebook, Instagram, and Google Ads.
Campaign Setup: Creation and optimization of 4 ad campaigns.
Targeting: Advanced audience targeting (custom audiences, lookalike audiences).
Ad Creatives: 8 ad creatives (graphics, videos, and captions).
A/B Testing: Testing of ad copies, creatives, and audiences.
Performance Tracking: Daily monitoring and optimizations.
Monthly Report: Detailed metrics (CTR, CPC, CPA, ROAS).
Ideal for: Growing businesses looking to scale their performance marketing efforts.
3. Premium Package
Total Budget: ₹1,60,000/month
Ad Spend: ₹1,20,000/month.
Service Charges (25%): ₹40,000/month.
Inclusions:
Platforms: Facebook, Instagram, Google Ads, and LinkedIn Ads.
Campaign Setup: Creation and optimization of 6 ad campaigns.
Targeting: Hyper-targeted audience segmentation (retargeting, lookalike audiences, and intent-based targeting).
Ad Creatives: 12 ad creatives (graphics, videos, carousels, and stories).
A/B Testing: Comprehensive testing of ad copies, creatives, and landing pages.
Performance Tracking: Real-time monitoring and optimizations.
Monthly Report: Comprehensive metrics (CTR, CPC, CPA, ROAS, and funnel analysis).
Ideal for: Established businesses looking for a full-fledged performance marketing strategy.